July 29, 2022, WAUKESHA, WI

MTXE Premier Basketball today announced that it has established a partnership with M14Hoops as our official training partner. Through this partnership, M14Hoops will serve as the official training partner for the MTXE Premier Basketball program, ready to develop and elevate each player to their highest level possible.

“Our partnership with M14Hoops is a vital step forward for our program.” said Jeremy McGlothlin, Director, MTXE Premier “This just builds onto the excitement around our brand, while also reemphasizing our approach to player development, and giving our players full opportunity to maximize their abilities.

“Our M14Hoops Milwaukee team is proud of the opportunity to serve MTXE Premier. We are committed to best-in-class training and support of each player, coach and family in the program and all of the players that we serve. We believe that success is always "earned and never given", and we are ready to elevate each player to their highest level of success possible.

After launching JH1 Elite in 2018, the program rebranded as MTXE Premier in 2022.  MTXE Premier was formed with the vision to become one of the leading AAU basketball organizations in the state of Wisconsin. Within our program, we strive to provide a first-class experience for each player and family involved. Our emphasis and approach to player development both on and off the floor is the foundation for our players to maximize their individual ability and for our teams to compete at the highest levels of AAU basketball.

July 26, 2022 WAUKESHA, WI

MTXE Premier Basketball today announced that it has established a multiyear partnership with Nike and BSN Sports.  Through this partnership, BSN Sports will serve as the official apparel and equipment provider for the MTXE Premier Basketball program, outfitting all athletes and coaches in Nike apparel. 

“Our partnership with BSN Sports and Nike is an important step forward for our program.” said Jeremy McGlothlin, Director, MTXE Premier “There is a lot of excitement around our brand from athletes and coaches after our inaugural season and this will be a nice catalyst as we move into the next season.”

“Our local BSN SPORTS team is proud of the opportunity to service MTXE Premier Basketball Program and elevate the experiences of athletes, families and coaches. This partnership brings forth a wealth of service benefits through our trusted brand partners in the form of unmatched product selection, unique team offerings and dedicated service teams driven to continue advancing the MTXE Premier program and brand,” added BSN SPORTS Wisconsin Sales Manager Steve Kittleson.

After launching JH1 Elite in 2018, the program rebranded as MTXE Premier in 2022.  MTXE Premier was formed with the vision to become one of the leading AAU basketball organizations in the state of Wisconsin. Within our program, we strive to provide a first-class experience for each player and family involved. Our emphasis and approach to player development both on and off the floor is the foundation for our players to maximize their individual ability and for our teams to compete at the highest levels of AAU basketball.

JH1 Elite Wisconsin has unveiled a new name, new logo and new website as part of an extensive rebranding initiative.

Milwaukee, WI January 3, 2022

JH1 Elite Wisconsin, one of the Midwest’s most prestigious grassroots basketball programs, has completed an extensive rebranding effort in response to accelerated growth and a renewal of its overall vision.  At the heart of this rebranding is a change of the program name to MTXE – which stands for “Mental Toughness Xtra Effort” – and an update of the logo.

Over the past three years, MTXE has cemented its status as Wisconsin’s leading independent grassroots basket program.  It has experienced 450% growth and now includes over 110 players.  This growth reflects the increasing recognition of parents and players that AAU basketball, when done correctly, can lead to positive development for players and great competition. 

“This is a major milestone for the program as our growth continues and a unique opportunity for our brand to become synonymous with the message we send to our players” said Jeremy McGlothlin, Executive Director, MTXE, adding, “This new brand and evolving positioning illustrates our growing ambition in the market and for our kids.”

Operationally, the teams will remain similar to last year and plan to participate in the NY2LA circuit at the high school levels.  The teams and staff for the 2022 season have already been selected and will remain in place.  The team’s new website will be released on January 3, 2022 and can be found at MTXEpremier.com

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